WHO ARE MY CUSTOMERS GOING TO BE?
Primarily home owners renovating their home and looking for decorative concrete designs, such as pool patios, water wall features, boulder features around their pools, indoor concrete flooring, etc., and those with a new home under construction.
HOW MUCH INCOME CAN I MAKE FROM EVERY SALE ?
After taking our decorative concrete training course you will be well equipt in the most profitable niches in this Industry, such as, concrete countertop resurfacing, creating weeping water walls, etc. Utilizing just the niche of creating weeping water walls, you can conservatively make, well over $4,000.00 per Weeping Water Wall. in just 4 to 6 hours a day, 2 to 3 days a week from start to finish. Plus in addition by adding our other niche services as up sells you can make just as much and still complete the Water Wall and up sells in 5 day work week.
WHICH METHOD OF MARKETING IS THE MOST RELIABLE AND CONSIDERED THE BEST STARTING POINT?
In my opinion and by testing year after year, classified ads are still the number one starting point method of reaching large amounts of people while allowing yourself to heavily target the range of travel you want to work within. Ads are a solid way of getting started and fill in the blanks throughout the year.
Travel saving TIP!!! Make samples of all the products you want to market and have them displayed at your home or office for others to see. By doing this you can save time sorting out the kind of curious shoppers from the serious shoppers who really want to get work done and are doing their do diligence to find out what their options are.
When potential customers call my office, I always listen to their needs and follow up explaining that most of the services we offer are charged by the square foot and if they know their measurements I can give them an exact cost over the phone. I also let them know that I will double check the measurements when I start the job. After that said I will also let them know that the best thing is for them to stop by my showroom so they can see exactly what all the finishes look like. At this point of a conversation I can usually tell whether the person is slightly curious verses really wanting to get work done and just not 100% sure of what they want it to look like. Once I have explained the showroom process, I also let them know that once they see all of the finishes it will be a lot easier for me to stop by their house to make my recommendations. Once I look at their surrounding colors I can make my recommendations based off of the patterns they liked at my showroom. By looking at their surrounding colors I can fine tune a pattern that they like by adding the perfect variety of colors to flow with what they have.
For those starting out there’s two ways of looking at going out for a free estimate when every phone call comes in. By doing so it’s not likely that every estimate will lead to the close of a sale, but over the long haul you will get extra work because some of the curious shoppers may get to a point where they really are ready or perhaps in the mean time they refer you to a friend because they liked your personality and your courtesy in sincerely trying to help them.
WHAT OTHER MEANS OF ADVERTISING HAS BEEN EFFECTIVE FOR GROWING YOUR DECORATIVE CONCRETE BUSINESS?
After Classified Ads my number one success for growth has always been existing customers (word of mouth). For long term success this should always be your number one focus!
The second best means of marketing for this business is Trade Shows. In Phoenix there are a lot of shows throughout the year but there are three solid shows put on by Maricopa Home and Garden Shows that I advertise in. These three shows bring in more than enough work for myself and the contractors who purchase materials from me. Trade Shows are effective for many reasons. First of all, it allows for you to bring a mini show room to the people, and it allows the people to get to know you and your traits first hand.
As long as you create a display that shows quality work and is better than what other competitors are offering your work will speak for itself. (Having a top notch display is definitely doable, even for starters.) One thing I do, even to this day is observe and consider those advertising at every show and throughout the world. By doing this I know what’s new and what’s a winning look or not. Then I can gauge my own efforts on how much farther ahead I must push in creating newer, neater and better overall finishes staying a comfortable step ahead.
If you create a display and samples of your work with cleanness and quality, people will be attracted and impressed, and want to find out more. As they look to you for information this is really your chance to instill in their minds of important reasons other than just your talents of why they should consider choosing you to spend their money with.
Helpful tip to grow your business with less advertising cost: The day I quit focusing on mass production and getting through as many jobs as possible in a year, verses creating a solid friendship on each job has been night and day in our business. By creating friendships, customers have more appreciation for my efforts and also get to know what I’m about on a more personable level, even the direction I am aiming at with my business. Through the years I have been blessed with talents to do many kinds of projects, but trying to do everything makes it harder to stay organized and efficient day to day. A friend is more likely to consider what type of word of mouth advertising will be helpful rather than a distraction.
As you grow your small home business you will also be able to place your own value system on what niches are the most profitable and enjoyable for you to be the most efficient at.
When people are shopping for a service to be done they have a few major concerns. Finding someone they can be confident in to do quality work at a reasonable price and someone who is trustworthy to do and be what they say. If you’re serious about making people your friend even before their your customer then you will have separated yourself from the masses. If you’re sincere in wanting to be helpful to others, everything falls into place and without all the headaches that are associated with those focused on just making money.
Most people will pick up instantly on the hard core salesman mentality verses someone who is selling but actually see’s them as more than just a sale. I liken this point to a quote about materialism in one of my books Calculated Life Planning & Goal Setting. “GOODS AND BADS OF MATERIALISM: in attaining possessions, it’s o.k. if the things you get are used to enjoy life and love people. It’s not o.k. if you lose your concern for people and start using people just so that you can love things.” By mastering this principle you will also save a lot of time running all over town doing estimates. People attending Trade Shows will speak to a lot of advertisers and even so they will have narrowed their choices down based just on personalities. By the end of a show people have a decent idea of what I’m about or not about.
Trade Shows have been consistent in making sales to home owners, business owners and picking up helpful marketers such as Landscapers, Home Builders and many other businesses.
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WHAT ABOUT BUSINESS LICENSING AND ALL THE TECHNICHAL ASPECTS OF RUNNING A SMALL HOME BUSINESS LEGALLY?
My Home Study Course, Becoming An Entrepreneur covers every process for starting, developing, and running any business. Legalities are much easier than most would think. Most businesses can be set up with in one day.
HOW IS THIS DECORATIVE CONCRETE TRAINING & BUSINESS PACKAGE BENEFICIAL COMPARED TO ANY OTHER BUSINESS PACKAGES?
The most important factor is that of all the services I have done through the years. It’s a Niche Business. Uniqueness, in demand, efficient in drastically lowering labor times, learnable and duplicate able, and conservatively way more profitable and realistic than common business packages that usually are to well known and over saturated with competition. This package is not known nor will be known of by the masses. Our only means of advertising for this and other business packages is the internet, primarily to people who are ready to start their own business.
WHY WOULD YOU OFFER THESE TRADES TO OTHERS RATHER THAN JUST DOING THEM YOURSELF?
At this stage in our business we have multiple thousand dollar trails that work locally and also nationwide by offering everything we do in Arizona to people elsewhere. And the great thing about everything we offer is that none of them are pie in the sky get rich without any work opportunities, but rather realistic and proven trades that I have worked very hard at in making learnable and duplicate able for others. Multiplication works better than addition! This is a solid business that works best on a local level. In one of my books I have a chapter titled: Money Trails. I explain the differences between penny trails, dollar trails, 100 dollar, 1,000 dollar and 2,500 dollar trails. Some people may spend 8 hours a day picking up 10,000 pennies, also consumed with total concentration which may blind us from seeing other trails with less bending over and less hours to equal more money in a day. For example, while pennies are being picked up, others may be spending 5 hours picking up dollars. Also consider that instead of picking up a penny every step, one can pick up a dollar every 100 steps which allows more freedom to see and consider larger scenario’s, such as what this business is, a thousand dollar trail.
SHOULD I QUIT MY JOB AND TAKE A CHANCE WITH THIS OR OTHER OPPORTUNITIES YOU OFFER AS MY NEW MEANS OF INCOME?
No, think Temporary Saturday Sacrifices. Prior to starting my first business at 19 I worked 40 to 60 hours a week for a high production concrete company. Not to long after word got out of what I did for work I soon found myself doing side jobs on Saturdays and making more money in one day than all the other hours in the week. Despite negativity from co workers and peers against starting my own business I pressed forward because in my mind it made more sense to make more in one day and have all the extra breathing space to handle any of the negativities the nay Sayers predicted would happen if I tried.
So as with my story, the safest way in my opinion, to make a transition from the 40 hour or more weeks is to establish what you want to do full time into a consistent flow of weekend successes unto the point that full time makes sense . If you’re not afraid of a little manual labor that pays well we also have artisan classes that teach many other trades that will help supplement your income as you grow your business. By this I’m reminded of fishing, some use one pole to fish and that’s normal, myself I like to use two just for upping the odds. Plus using different baits help when emotions change. To a fish, a worm may have sounded yummy yesterday, but unless it finds someone offering corn today it’s not buy-ting.
Our main mission is to base our success on your success. We know that the more money you make by our methods and customer service on a yearly basis will create confidence with trust. After that our goal is to offer you bigger opportunities that will help us both develop bigger businesses!!! “I don’t dare tell you some of the awesome exclusive ideas I have in mind, because you’ll have to pay for them!!!
